Consumer Data Privacy Policy for Your Local Pharmacy


Your Local Pharmacy (“we” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and store your personal data when you use our website and our services.

What personal data do we collect?

We collect personal data from you in a variety of ways, including:

  • Information you provide directly: This may include your name, address, email address, phone number, date of birth, NHS number, medical conditions, medication history, prescription information, and other health-related information.
  • Information we collect automatically: When you visit our website, we may automatically collect information about your device, such as your IP address, browser type, operating system, and browsing history.
  • Information from third parties: We may receive information about you from third parties, such as your doctor or NHS records, but only with your consent or as permitted by law.

How do we use your personal data?

We use your personal data for the following purposes:
  • To provide you with our pharmacy services, such as dispensing prescriptions and providing medication advice.
  • To communicate with you about your orders, prescriptions, and other pharmacy services.
  • To improve our website and services.
  • To comply with legal and regulatory requirements.
  • To send you marketing information, with your consent.

Who do we share your personal data with?

We will only share your personal data with third parties in the following circumstances:
  • With your consent.
  • To provide you with our pharmacy services, such as sharing your prescription information with your doctor or sending your medication to your home.
  • To comply with legal and regulatory requirements, such as reporting adverse drug reactions.
  • To protect our legitimate interests, such as detecting and preventing fraud.

We will not share your personal data with third parties for marketing purposes without your consent.

How do we protect your personal data?

We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. We also require our third-party providers to implement appropriate security measures to protect your personal data.

How long do we keep your personal data?

We will only keep your personal data for as long as necessary to fulfil the purposes for which it was collected, including meeting any legal, accounting, or reporting requirements. After that, we will either securely delete your personal data or anonymize it so that it can no longer be identified as you.

Your rights

You have the following rights under UK data protection law:

  • The right to access your personal data.
  • The right to rectify any inaccurate personal data.
  • The right to erase your personal data.
  • The right to restrict the processing of your personal data.
  • The right to object to the processing of your personal data.
  • The right to data portability.
  • The right to withdraw your consent at any time.


If you wish to exercise any of these rights, please contact us at


If you have any concerns about how we handle your personal data, you can lodge a complaint with the Information Commissioner’s Office (“ICO”). The ICO is the UK’s independent regulator for data protection. You can find more information about the ICO and how to make a complaint on their website:

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website. You are advised to review this Privacy Policy regularly for any changes.

Contact us

If you have any questions about this Privacy Policy, please contact us at

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0121 377 8811


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0121 3778811

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Opens at 09:00